a:3:{s:6:"errors";a:3:{s:17:"wds-checks::focus";s:27:"There are no focus keywords";s:27:"wds-checks::metadesc_length";s:49:"Your meta description is less than 135 characters";s:18:"wds-checks::checks";s:45:"We encountered an error fetching your content";}s:10:"percentage";i:79;s:6:"checks";a:8:{s:5:"focus";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:154:"In order to give your content the best possible chance to be discovered, it is best to select some focus keywords or key phrases, to give it some context.";s:9:"more_info";s:67:"Selecting focus keywords helps describe what your content is about.";s:10:"status_msg";s:27:"There are no focus keywords";}s:15:"focus_stopwords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:68:"You kept the focus keywords of your article to the point, way to go!";s:9:"more_info";s:294:"Stop words are words which can be considered insignificant in a search query, either because they are way too common, or because they do not convey much information. Such words are often filtered out from a search query. Ideally, you will want such words to not be a part of your article focus.";s:10:"status_msg";s:18:"Focus to the point";}s:14:"title_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:143:"You've got your focus keyword(s) in the SEO title meaning it has the best chance of matching what users are searching for first up - nice work.";s:9:"more_info";s:494:"It's considered good practice to try to include your focus keyword(s) in the SEO title of a page because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the greater the chance that your article will be found higher up in search results. Whilst it's recommended to try and get these words in, don't sacrifice readability and the quality of the SEO title just to rank higher - people may not want to click on it if it doesn't read well.";s:10:"status_msg";s:44:"The SEO title contains your focus keyword(s)";}s:12:"title_length";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:99:"Your SEO title is 51 characters which is between the recommended best practice of 50-65 characters.";s:9:"more_info";s:712:"Your SEO title is the most important element because it is what users will see in search engine results. You'll want to make sure that you have your focus keywords in there, that it's a nice length, and that people will want to click on it. Best practices suggest keeping your titles between 50 and 65 characters including spaces, though in some cases 60 is the sweetspot. The length is important both for SEO ranking but also how your title will show up in search engines - long titles will be cut off visually and look bad. Unfortunately there isn't a rule book for SEO titles, just remember to make your title great for SEO but also (most importantly) readable and enticing for potential visitors to click on.";s:10:"status_msg";s:31:"Your SEO title is a good length";}s:17:"metadesc_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:159:"The focus keyword for this article appears in the SEO description which means it has a better chance of matching what your visitors will search for, brilliant!";s:9:"more_info";s:456:"It's considered good practice to try to include your focus keyword(s) in the SEO description of your pages, because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the higher chance your article will be found higher up in search results. Remember this is your chance to give a potential visitor a quick peek into what's inside your article. If they like what they read they'll click on your link.";s:10:"status_msg";s:48:"The SEO description contains your focus keywords";}s:15:"metadesc_length";a:5:{s:6:"status";b:0;s:7:"ignored";b:0;s:14:"recommendation";s:132:"Your SEO description (or excerpt) is currently too short which means it has less of a chance ranking for your chosen focus keywords.";s:9:"more_info";s:505:"We recommend keeping your meta descriptions between 135 and 300 characters (including spaces). Doing so achieves a nice balance between populating your description with keywords to rank highly in search engines, and also keeping it to a readable length that won't be cut off in search engine results. Unfortunately there isn't a rule book for SEO meta descriptions, just remember to make your description great for SEO, but also (most importantly) readable and enticing for potential visitors to click on.";s:10:"status_msg";s:49:"Your meta description is less than 135 characters";}s:13:"slug_keywords";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:181:"You've got your focus keywords in the page slug which can help your page rank as you have a higher chance of matching search terms, and Google does index your page URL, great stuff!";s:9:"more_info";s:403:"The page URL you use for this post will be visible in search engine results, so it's important to also include words that the searcher is looking for (your focus keywords). It's debatable whether keywords in the slug are of any real search engine ranking benefit. One could assume that because the slug does get indexed, the algorithm may favour slugs more closely aligned with the topic being searched.";s:10:"status_msg";s:46:"You've used your focus keyword in the page URL";}s:13:"keywords_used";a:5:{s:6:"status";b:1;s:7:"ignored";b:0;s:14:"recommendation";s:148:"Focus keywords are intended to be unique so you're less likely to write duplicate content. Consider changing the focus keywords to something unique.";s:9:"more_info";s:1153:"		Whilst duplicate content isn&#039;t technically penalized it presents three rather niggly issues for search engines:		<br/><br/>

		1. It&#039;s unclear which versions to include/exclude from their indexes.<br/>
		2. They don&#039;t know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) to one page, or keep it separated between multiple versions.		<br/>
		3. The engine is unsure which version to rank for query results.<br/><br/>

		So whilst there&#039;s no direct penalty, if your content isn&#039;t unique then search engine algorithms could be filtering out your articles from their results. The easiest way to make sure this doesn&#039;t happen is to try and make each of your posts and pages as unique as possible, hence specifying different focus keywords for each article you write.		<br/><br/>

		Note: If you happen to have two pages with the same content, it&#039;s important to tell search engines which one to show in search results using the Canonical URL feature. You can read more about this <a href='https://wpmudev.com/blog/wordpress-canonicalization-guide/' target='_blank'>here</a>.		";s:10:"status_msg";s:42:"You haven't used this focus keyword before";}}}